| (416) 261-9828 | www.topstory.ca
Here's my short list of great books for your professional development library.
| Writing Creative Nonfiction |
by Philip Gerard
Story Press, F&W Publications. Cincinnati, OH 45207.
Insight and advice on the writing process from start to finish. Brilliant observations on story development. Genuine, specific in detail, highly readable. A classic.
Story: Substance, Structure, Style, and the Principles of Screenwriting
by Robert McKee
Regan Books, Harper Collins. New York, NY 10022.
Brilliant insight into the story process, how it captures and transports an audience. Written about screenwriting, but CBC Radio recommends this book; its principles apply regardless of medium. A classic.
Writing for Your Readers: notes on the writer's craft from the Boston Globe
by Donald Murray
The Globe Pequot Press, Box Q, Chester, CT 06412.
From the cover — "A handbook of practical advice on how to write with vigor, clarity, and grace."
Magazine Editors Talk to Writers
by Judy Mandell
John Wiley & Sons, New York, NY 10158-0012.
Written for freelance writers, but offers valuable insight for media relations. Covers the editorial role and how decisions are made; final section includes interviews with 50 editors.
On Writing Well
by William Zinsser
Harper & Row. New York, NY 10022.
Principles, forms, approaches to writing — enjoyable and filled with practical wisdom. A classic.
Public Relations Writing Form & Style, Eighth Edition
by Doug Newton and Jim Haynes
Thomson Wadsworth; Belmont, CA 94002-3098.
Covers all aspects of clear and effective public relations writing. An excellent and highly practical textbook.
by Associated Press
Perseus Publishing, Cambridge, MA 02142.
A guide to usage, capitalization, abbreviation, liability, privacy, privilege, U.S. media law.
The Canadian Press Stylebook
by The Canadian Press
Toronto, ON M5C 2L9.
A new edition for the new millennium. Look up principles, advances, broadcast writing, editing, story construction, taste, writing. You can buy it through the Canadian Press site .
| How to Interview: The Art of the Media Interview |
by Paul McLaughlin
Self-Counsel Press. Vancouver, BC V7J 1h1.
Explains in detail the process of the media interview, covers differences between print and broadcast. Written for journalists but equally useful to sources.
How to Develop Self-Confidence and Influence People by Public Speaking
by Dale Carnegie
Simon & Schuster. New York, NY 10020.
How to be clear, interesting, natural. A classic.
| Excellence in Public Relations and Communication Management |
by James E. Grunig (ed.)
Lawrence Erlbaum Associates. Hillsdale, NJ 07642.
An expensive, 600-page, important book — the report of a seven-year research project by the International Association of Business Communicators. Read the first chapter, an overview, then selected chapters. A pivotal book on how to think about communication management.
| Public Relations and Marketing Communications in Canada |
by William Wray Carney and Leah-Ann Lymer (ed.)
The University of Alberta Press, Edmonton, AB T6G2E1.
With 19 contributing authors from across Canada, this book works as a comprehensive overview or as a reference. It covers public relations essentials, an orientation to marketing, and elements of public relations and marketing communications.
The Wisdom of Teams: creating the high performance organization
by Jon R. Katzenbach and Douglas K. Smith
HarperBusiness. New York, NY 10022.
Clearly illustrates what a true team is and how to build one, using case studies. As readable as it is practical.
Crisis Communications: A Primer for Teams: Second Edition
by Al Czarnecki APR, FCPRS, LM
Kindle Direct Publishing
Helps your team build an infrastructure for issues management and crisis response. Specifies roles, resources, processes and principles to put senior managers on the same page during a crisis. This second edition is updated throughout, includes a new chapter on social media, offers links to subtopics and online resources. The Kindle format can be read on smartphones, tablets and laptops.
Working with Emotional Intelligence
by Daniel Goleman
Bantam Books, New York, NY 10036.
Excellent insight into the dynamics of leadership, building relationships, fostering loyalty. Highly readable, impressive scope and depth. Includes 32 pages of annotated references.
Flawless Consulting: A guide to getting your expertise used
by Peter Block
Jossey-Bass Pfeiffer, San Francisco, CA 95104-1342.
An exceptional, down-to-earth book on effectiveness. Harvard and Loyola U. of Chicago (my alma mater) use it in business administration and organizational development courses.
Questions that sell: the powerful process for discovering what your customer really wants
by Paul Cherry
American Management Association, New York, NY 10019.
A book that is as much about effective two-way communication as it is about sales. Very useful in helping public relations and sales to talk to each other.
The Social Media Management Handbook
by Nick Smith and Robert Wollan with Catherine Zhou
John Wiley & Sons Inc., Hoboken, NJ 07030.
A thorough, concise, highly readable book on everything you need to know to get social media working in your business. The authors cover strategy, culture, metrics, policies, roles and responsibilities. A comprehensive book that makes sense.
All these books, unless otherwise noted, are available through amazon.com or chapters.indigo.ca.
All material at this site, unless attributed or an external link, is protected by copyright.
Copyright © 1996-2015 Al Czarnecki Communications - Toronto, Ontario, Canada
All rights reserved. No part may be reproduced without written permission.
Feel free to link to this site.