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Members of the Canadian Public Relations Society, Inc. (the "Society"), pledge to uphold the letter and spirit of this Code of Professional Standards. Members will ensure that any breach of this Code by fellow Members is reported to the Society authorities in accordance with the Regulations of the Society. Any breaches of the Code will be dealt with at either the national or Member Society level according to the decision of the National Judicial Review Committee.
Society members shall strive to improve their individual professional proficiency and advance their knowledge and competency through continuing research and professional development. Paramount in this respect is the achievement of professional accreditation by each member which should be sought actively within seven years of joining the Society.
Members shall conduct their professional life in a manner that does not conflict with the public interest and the dignity of the individual, with respect for the rights of the public as contained in the Constitution of Canada and the Charter of Rights and Freedoms.
Members shall neither propose or act to improperly influence the communications media, government bodies or the legislative process. Improper influence may include conferring gifts, privileges or benefits to influence decisions.
Members shall not make extravagant claims or unfair comparisons, nor assume credit for ideas and words not their own.
Members shall not intentionally damage another practitioner's practice or professional reputation.
Members shall understand, respect and abide by the ethical code of other professions with whose members they may work from time to time.
A member shall be prepared to disclose publicly the name of their employer or client on whose behalf public communications is made. A member shall also not associate themselves with anyone claiming to represent one interest or professing to be independent or unbiased, but actually serving another or undisclosed interest.
Members shall not use or disclose confidential information obtained from past or present employers/clients, without the express permission of the employers/clients or upon the order of a court of law.
Members shall not permit personal or other professional interests to conflict with those of an employer/client without fully disclosing such interests to everyone involved.
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