A Primer for Teams
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Crisis Communications: A Primer for Teams
by Al Czarnecki APR, FCPRS, LM
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A CRISIS involves your entire organization and management teamwork is critical. This book covers roles, resources, processes, and principles to put your senior team — your CEO and PR, HR, IT, BC and facilities managers — on the same page:
- Outlines specific roles of key players prior to and during a crisis situation
- Describes aspects of planning and operational factors relevant to crisis communications
- Details how to keep your team available and functioning throughout a disaster
With more than 130 subtopics and 220 links to Web-based resources, your team will find this a rich and useful resource.
Acclaim for this book
"Solid... Versatile... Thorough... It can be used to implement the Cadillac version of crisis plans, or used for simple solutions that can be 'cherry-picked' to suit any budget or context.
Pierrette Leonard APR, Fellow CPRS [See Full Review]
"Succinct, practical and serious advice... lays down the roles senior managers should play... delves right into the practicalities... emphasizes organizational details and adaptability... A constructive primer on being prepared.
"A superb resource that prompts all kinds of considerations that will help your people work better as a team and communicate effectively during a crisis. I recommend it for graduate and undergraduate courses in business continuity and incident response."
M. E. Kabay, PhD, CISSP-ISSMP, Associate Professor, Information Assurance, Norwich University
"A comprehensive look at crisis communications planning... practical tools... a terrific read for anyone interested in crisis communications, including executives outside of PR.
Rachelle Khalaf, Account Manager, Torchia Communications
"CEOs and business continuity and public affairs professionals will find this a worthwhile read. It flows well and offers a trove of practical information.
Elizabeth Beaver, CBCP, FBCI, Past President, Disaster Recovery Information Exchange (Toronto)
On the reading list for the MBA in Public Relations at the DeGroote School of Business at McMaster University (Canada) and the MSc in Emergency Management at Dublin City University (Ireland).
"Many books are long on text, short on ideas, and discarded during a crisis... Al has captured the essentials in checklist and bullet point format. I recommend his book to my students.
Alain Normand, Professor, Emergency Information Management, York University, Sheridan College
"An excellent book in terms of content and as a learning tool for any disaster and emergency management professional — the material is well organized, systematically discussed and critically analyzed in way that is just right for a classroom setting.
Niru Nirupama, PhD, Assistant Professor and Coordinator of Emergency Management, School of Administrative Studies, York University
"HR had better have its ducks in a row when a crisis or disaster occurs. This book, well organized and to-the-point, will be a great reference for making that happen.
George Pearson, editor and publisher (retired), Canadian HR Reporter
"An excellent starting point for those new to crisis communications as well as for smaller organizations without access to extensive resources...
Phil Rothstein in Continuity Insights magazine
"A 'must-have' for business management..."
Midwest Book Review
Bookstore, Library, Table of Contents
Written as a handbook for senior teams, Crisis Communications: A Primer for Teams provides key concepts, clear structure, rich resources, and questions for group discussion.
Support PDFs for download
| Appendix B and support files for download — Updated January 2, 2009 You must own the book to access this area. Includes bookmarked subtopics and live links to 220 URLs. The username and password are on page 197 of the book. |
Note that we also offer consulting and workshops for management teams based on the concepts of this book.
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Copyright © 1996-2012 Al Czarnecki Communications - Toronto, Ontario, Canada
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